Brand guide & assets

Find the latest brand assets, including logos, colors and fonts on this page.

Table of Contents

Logos

Primary

The Laskento Logo

The primary logo for most use cases, where there is enough room. for a full-width logo.

Icon

The Laskento Icon

The icon to be used when the logo has to be communicated in a small rectangular or circular space, such as an avatar or a profile picture.

Colors

Laskento Blue Light

Primary shade of blue to be used as the main brand color for light backgrounds. Intended for use as accent color. Notice the hex code is an anagram of its dark variant.

Laskento Blue Dark

Primary shade of blue to be used as the main brand color for <b>dark backgrounds</b>. Intended for use as accent color. Notice the hex code is an anagram of its light variant.

Pure Black

Pure black to be used as the main text color on light background.

Pure White

Pure white to be used as the main text color on dark background.

Fonts

Patua One

Primary display font for logos and large headings.

Patua One.

Patua OnePatua One

Inter

Primary font for content.

Inter.

InterInter

Example usage of fonts

When designing with a clear visual hierarchy, font selection plays a crucial role in establishing tone and readability. In this example, Patua One serves as the primary font for logos and headings. Its bold, slab-serif style commands attention, making it ideal for branding elements that need to stand out, such as titles, logos, and call-to-action banners. The playful yet structured appearance of Patua One conveys personality and confidence, helping to create a memorable visual identity.

In contrast, Inter is used for body text and supporting content. Designed for legibility across a wide range of devices and screen sizes, Inter offers a clean, modern sans-serif style that pairs well with the expressive nature of Patua One. This combination creates a balanced reading experience: while Patua One draws the eye to key messages, Inter ensures that extended passages of text remain easy and pleasant to read. Together, these fonts support a cohesive design system that feels both professional and approachable.